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We worked with a women’s clothing boutique in New England that focused on carefree, casual, and lived-in style. The boutique lacked the time and expertise to manage and grow social media accounts effectively, causing its online presence to remain stagnant. We delivered a visual refresh as well as social media and website management.
Increase in Instagram likes
Increase in impressions (total views)
Increase in Instagram reach (# of accounts)
Increase in online sales
Before we started working together, their color palette was more monochromatic, causing posts to seem repetitive and get lost in the scroll. Posts didn’t stand out well, which made it difficult to catch their audience’s attention.
We updated their Instagram visuals to add more variety, sticking to a defined, cohesive color palette to stay on brand with future posts, encourage engagement, and increase time customers spent on the brand’s Instagram feed.
Increase in website traffic from social media
Increase in Instagram reach (# of accounts)
Increase in online sales
